WHAT IS BAKED MAKEUP, AND ANY GOOD ABOUT IT?

If you’ve ever come across baked makeup products, you will know they’re powders — but they’re made in a super unique way. They start as creams, which are slowly poured onto terracotta tiles in Tuscany and baked until they’re dry. 

The result? A velvety-smooth powder that’s packed with minerals and other natural ingredients. Thanks to the baking process, baked makeup is lightweight and glides onto the skin like a dream.

Otara experts explain how baked products help to create natural glowy makeup……

6 benefits of baked makeup products

#1: They’re free from chemicals

Most commercial makeup is usually made by pressing pigments together with fillers and binders, such as bismuth and talc. These chemicals can irritate and dry out your skin, especially if it’s sensitive. That’s the key difference between baked vs pressed makeup.

On the other hand, baked makeup without talc starts life as a cream before being baked into a powder, so it doesn’t need those chemicals to stay solid. That’s also why baked makeup is silky-soft and lightweight: it’s free from bulking agents that give makeup a chalky finish and make it hard for the skin to "breathe".

#2: They have a higher colour payoff

Since baked powders don’t contain those fillers and binders we mentioned above, they’re incredibly concentrated. This means they look more pigmented and vibrant when you apply them to the skin.

Thanks to the high colour payoff, a little goes a long way, so you can expect your baked makeup products to last longer!

#3: They have the same benefits of mineral makeup

Makeup should look like your skin, only better. Just like mineral makeup, baked makeup is a favourite among clean beauty enthusiasts for its gentle ingredients and weightless feel on the skin.

At Otara, our baked mineral makeup contains a blend of pure, natural ingredients to balance out the skin. These include magnolia bark extract to hydrate the skin and reduce redness, hectorite to minimise the appearance of pores, and natural glycol for its antimicrobial properties.

Our baked makeup is also non-comedogenic, making it ideal for oily, congested and acne-prone skin types. 

#4: They leave your skin looking luminous

As a cream, baked makeup is made up of swirls of multi-coloured pigments — so it has a marbled finish when it’s done baking. Because of that, baked powders reflect light and flatter all skin tones, giving your skin a gorgeous, natural glowy makeup sheen.

But unlike other powders, these products don’t have large or visible glitter particles, so you don’t have to worry about looking too shiny in the sun!

#5: They can be applied wet or dry

You can apply baked powders as they are, or spritz them with water for a more intense finish. They’re perfect for playing around with both everyday and dramatic looks, which is why baked bronzers, blushes, highlighters and eyeshadows are the most popular products.

#6: They’re a sustainable option

Like the rest of our natural makeup range, our baked products are hypoallergenic and dermatologically tested. They also come in biodegradable, recyclable packaging so you can feel good about your purchase from beginning to end.